The Journal

You don't need the whole thing figured out to begin. You need one small, real first step. We're documenting the build as we go: the wins, the weird ideas, and the parts we haven't solved yet.
Seven bath soaks we keep coming back to
|Kim Coleman
Simple small-batch recipes — including one with cow's milk and one with coconut milk for dairy-sensitive skin. We wrote all seven down into a free guide. No email required. Read more...
How do you choose just one craft?
|Niki Burawski
Picking the project for our very first class, and why we landed on kinusaiga — a Japanese textile art often described as patchwork without sewing. Read more...
You shouldn't just put your name on it
|Kim Coleman
I meant to buy some beeswax and start making lotions and balms. Instead I uncovered a rabbit hole of misinformation: pharmacopeia specs and adulteration surveys. Here's a free guide on... Read more...
None of it is original (and that's exactly the point)
|Kim Coleman
Our first products are simple things anyone could make. Like an unscented candle for a house full of dogs. Read more...
Self-funded, not bootstrapped
|Jason Coleman
The money side of starting something new, and why this time feels so different Read more...
Starting small when you'd rather build it all
|Jason Coleman
How we picked the tech for the Start Small Farms shop, and why the boring choice won Read more...
The least glamorous, most satisfying kind of day
|Kim Coleman
We don't have the farm yet, so we poured a Friday afternoon into the space we already have Read more...
The three of us
|Kim Coleman
Meet the people building Start Small Farms, and why Read more...
The one that was almost perfect
|Kim Coleman
Four property tours in two days, and the question the last one forced us to answer Read more...
Start small.
|Kim Coleman
Why we're documenting this from day one Read more...